EBay Is Very Much Ticking And Should Be Watched

Technology was in the spotlight again Wednesday. The Nasdaq (IXIC) was the pace-setter in trading all day as a couple heavyweights were set to report earnings.  Online Auction pioneer Ebay (EBAY) and electronics darling Apple (AAPL) continued a slew of positive earnings reports cementing tech’s leadership role in the road to market recovery.

The auction business for Ebay had been stumbling for quite sometime, in fact even before the recession, so today’s quarterly report may just be what is needed to turn the corner here. Ebay, is trying to reign in its businesses and truly become the global auctioneer.  This was most evident of late as management outlined a plan to take its Skype Internet Phone product and churn out an IPO next year, separating the unit after years of failed synergies.  Ebay also bought a controlling stake in Gmarket, a South Korean online auction house.  Best way to break into new markets? Why, buy local of course!

These recent announcements meant Ebay’s dragging share price was finally finding some life, rising 22% over the last month, including 3% today before their numbers. Investors had more to smile about as Ebay delivered a solid report, sending shares higher by 5% in after-hours trading.

Highlights from Ebay included earnings of $357Million ($0.28/share) based on GAAP. Non-GAAP numbers, the numbers that analysts were looking at included profits of $500Million ($0.39/share). Expectations were beat by 5 cents a share and eBay also generated free cash flow of $577Million from its quarterly $2.02Billion in Revenues.  These totals point to overall revenue declines of 8% and profit declines of 11%.  Analysts however, certainly feared for worse.  Ebay guiding within expected ranges also helped its cause in after-market trade.

So where does Ebay’s growth and strength come from? PayPal, classifieds and Skype were the main drivers of Revenue year-over-year upside, so the main auction businesses still remain mostly catatonic.  But with Ebay looking to expand its online presence Investors are likely to chalk this one up to the economy.  Auction related business fell 18%, while Skype and Payments (PayPal etc.) growth on a revenue basis was 21% and 11%, respectively.

Granted the online auction slide doesn’t look all that fantastic, but with economic recovery the expectation is that this business can pick up again.  With eBay looking to expand into more markets, the additional global reach of the brand will certainly broaden the revenue stream. With its collection of shopping and auction websites, including Shopping.com and Stubhub.com et al, eBay finds its reach expanding into specific niche businesses making it that much tougher for any start up or smaller competitor. Ebay has also ramped up its online classifieds business, and that grew 23% year over year. Taking all these together, CEO John Donahoe’s vision and three-year growth targets look that much more likely.

Given eBay’s recent run-up it is intriguing, but not ideal to jump into the company stock Thursday.  However, these numbers and the guidance that came with them confirms that eBay is very much ticking and should be watched.

Disclosure: Author holds no position in EBAY

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