Nokia Gains Market Share With Cheaper Phones
By Zacks Investment Research on April 16, 2009 | More Posts By Zacks Investment Research | Author's Website
News from Nokia Corp. (NOK) in Helsinki report that the new, lower priced smart phones are gaining market share against other smart phones, and that the smart-phone market should increase by about 20% versus a decline in total cell phones of about 10% for 2009.
Nokia’s 5800, introduced late last year, is a tremendous success (as have been the cheaper Blackberry models), particularly outside North America. Nokia is the largest smart-phone maker with about 40% market share, although the company has not grown as fast as Research In Motion (RIMM) or Apple (AAPL) over the past year. It is too early to say, but the 5800 may reverse this trend.
With new models to be introduced mid-year to compete at the lower end of the market, the Pre by Palm (PALM) may be too late to capture this trend.
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