RevenueShares Expands ETF Family

RevenueShares has launched its first sector exchange traded fund (ETF), and that’s not all the provider has got in the works.

RevenueShares Financial Sector Fund (RWW) began trading this week. Eric Rosenbaum for Index Universe says that along with the coming launch of an ETF focusing on leading revenue-producing foreign stocks-all of which are listed on U.S. exchanges as American depositary receipts-these new ETFs represent the fourth and fifth portfolios from the ETF provider.

Launching a financial fund at this time seems like it might be counterintuitive, but RevenueShares says they believe it’s an opportune time for the severely devalued financial sector. Energy and technology ETFs are expected to be the next sectors up for coverage.

RWW’s top holdings include: JP Morgan Chase (JPM), 12.2%; Citigroup (C), 11.6%; Bank of America (BAC), 10% and Wells Fargo (WFC), 5.8%. It comes with an expense ratio of 0.49%.

The objective of these funds is that they choose companies based upon revenue rather than market capitalizations. The provider doesn’t view their strategy as a replacement for a market-cap approach, but as a complementary strategy instead.

The ADR ETF is expected to launch next week, and will be part of the sponsor’s plan to build a complete family of ETFs representing domestic equity, sector and international/global portfolios.

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