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Zacks Investment Research

Apple Takes Share From BlackBerry

By Zacks Investment Research on October 23, 2008 | More Posts By Zacks Investment Research | Author's Website

Apple Inc.’s (AAPL) lower price point on the 3G iPhone has taken market share from its competitor Research in Motion (RIMM), producer of the Blackberry. Moreover, Macintosh continues to take share from traditional PCs.

Apple reported strong Q4 results; however the company provided a cautious outlook for Q109. Apple has a history of beating its own expectations. Thus we remain positive on the stock. However, we do have concerns over the potential for slowing iPod sales as the category matures, and don’t believe recent launches will be enough to drive a meaningful upgrade cycle.

Moreover, fear of a sluggish economy and slow consumer spending remains. We therefore maintain a Hold rating on Apple Inc. shares, and cut our six-month price target to $96.00.

Posted in Categories: Contributor, External Research, Stocks, Technology.

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