How Much Do We Trust Our Banks, Media, And Government? NOT MUCH!
If you do not trust somebody, how can you do business with them?
Why are banks, the media, and our government finding it so difficult to get things done and grow their footprint and influence with American consumers? To an ever increasing extent, Americans do not trust our banks, our media, and our government. Why is that? Americans know and feel that these industries and bodies have violated their trust. Once, twice, multiple times burned, Americans are now not so quick to trust. Can you blame them?
The 2011 Edelman Trust Barometer (slide presentation below) presents fascinating insights into the question of trust across industries and nations. I would discount some of the exceptionally high ratings from certain nations, specifically China. That said, take the 4-5 minutes to review this presentation. Focus on slide 14 specifically and look at the rankings for how little we trust banks in the United States. Slide 20 highlights the power of the internet as the primary means for people looking for information. Slide 24 displays The Transformation of Trust from the old business model to one that is defined by transparency, profit with purpose, and engagement (dare I say, truth, transparency, and integrity).
Whether you are in business, a consumer, a student, or merely interested in the pulse of our nation, I strongly encourage you to review the 2011 Edelman Trust Barometer. (As a side note, in the presentation NGO stands for non-government organization).
Accentuating trust is not only the best approach to business, but no doubt it is the best approach to life.
Larry Doyle

The Chinese Government gets result by managing its economy; therefore gets the highest trust ranking of 88%. The U.S. Government may not even deserve the 40% rating because it has done little if nothing to combat China’s innovative way of skinning the United States!
Mark Twain is credited with an early use of the cliché “more than one way to skin a cat” in A Connecticut Yankee in King Arthur’s Court, as follows: “she was wise, subtle, and knew more than one way to skin a cat, that is, more than one way to get what she wanted”. Thefreedictionary.com defines beggar-thy-neighbor as: an international trade policy of competitive devaluations and increased protective barriers that one country institutes to gain at the expense of its trading partners. Under the guise of fostering ‘indigenous innovation’, the Chinese government has creatively used a non-conventional, subtle version of beggar-thy-neighbor. Its version doesn’t entail the competitive devaluation of its own currency, which would enhance China’s exports and inhibit its trading partners’ exports to China. China’s version perpetrates an over-valuation of the currencies of one or more of its trading partners. This negatively affects all the trade of the pegged trading partner(s), not just trade with China. During the recent period China pegged its currency to the U.S. Dollar, its version of beggar-thy-neighbor was 8 times as damaging to the U.S. economy as what the media refers to as “China keeping it currency undervalued”.
In November 2003, Warren Buffett in his Fortune, Squanderville versus Thriftville article recommended that America adopt a balanced trade model. The fact that advice advocating balance and sustainability, from a sage the caliber of Warren Buffett, could be virtually ignored for over seven years is unfathomable. Until action is taken on Buffett’s or a similar balanced trade model, America will continue to squander time, treasure and talent in pursuit of an illusionary recovery.