Your Pants Are Lying To You: “Vanity Waist Sizing”
According to Esquire Magazine, many retailers are lying to consumers about waist sizes in order to make them feel thinner and more likely to buy their clothes. The worst offenders? A pair of Old Navy pants labeled as size 36 were in fact 41 inches, a pair of size 36 Dockers were actually 39.5 inches, and Haggar and Gap were both selling 39 inch pants as size 36. CBS Sunday Morning featured a story today about the trend towards “vanity waist sizing.”
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These days any pants you buy at most stores don’t even come up to your waist, so how could they measure the “waist size” of the pants they’re talking about? What they’re measuring is most likely the waistband of the pants, which generally sits on the hips, not the waist.