Another Crop of Interesting “Bad Times” Indicators
By Michael Panzner on September 27, 2009 | More Posts By Michael Panzner | Author's Website
In “More Indicators to Keep an Eye On,” I highlighted some unfamiliar and some quirky methods for keeping tabs on the economy, including monitoring underwear sales, the popularity of home barbering, garbage volumes, and coupon-clipping trends. But that not the end of it. In “Ten Odd Economic Indicators: Hot Waitresses, Men’s Underwear, Blacked-Out Football Games, and More,” Time’s The Cheapskate Blog notes other ways to gauge what’s happening on Main Street.
It’s hard for the lay person to wrap one’s brain around the rise or fall of GDP, new residential sales, money supply, and other traditional economic indicators. What do those numbers really mean? Well, here are some other indicators that do as advertised, truly indicating in simple terms how people are living, what they’re doing to keep themselves busy or make ends meet, and what they’re buying-or not buying-in today’s economic climate.
The signs are everywhere. You know the economy is struggling big time when your underwear is old, the armed forces don’t need recruits, there’s a hot resale market for cemetery plots, you can’t find the local pro football game on TV, your rich neighbors are clipping coupons, and your waitress looks like Megan Fox. That is, if you’re eating out at restaurants at all.
1. Appalachian Trail Hikers. When the going gets tough, the tough take a hike. There’s been a spike in the number of hikers making the long trek-meaning plenty of people have plenty of free time on their hands.
2. Immigrants in the U.S. After rising for decades, the number of foreign-born residents has stalled. Apparently, immigrants just aren’t as attracted to this country as they once were.
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4. The Reselling of Cemetery Plots. When people buy one of these, you gotta assume that the thought never entered their heads that one day they’d want to-or have to-sell before putting them to use. People need the money, and suddenly cremation is cool.
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6. Fewer Babies Born, Fewer Babies Planned. In one survey, 44 percent of women said that they were going to put off having kids or have fewer kids because of the economy.
7. The Toughness of Marine Ads. The Marines have met all of their recruitment goals, as typically occurs when the job market is bad. And so ads on TV are showing the toughest side of being a Marine, with barbed wire and even some dry heaving. Why? Because now they can be picky, and they want to attract the toughest, most highly motivated recruits.
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10. The Hot Waitress Index. Here’s the theory: When times are flush, attractive women in big cities have many opportunities to make money through marketing gigs, modeling, hosting parties, and such. When times are less than flush, those opportunities dry up, and then restaurateurs scoop them up to wait tables-and to attract diners who like being served by hot waitresses.
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